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Warner Bros. Discovery announces the launch of the [adult swim] brand in Latin America, which will soon add to its solid offer of Pay-TV channels, as a linear channel that will operate 24 hours a day.
The brand, which is already one of the biggest entertainment successes among adult animation fans worldwide, joins the company’s portfolio to conquer fans in Latin America and as part of WBD’s expansion and diversification process, strengthening its robust content offering that combines Pay-TV, streaming, cinema, games and digital media, among other formats.
[Adult Swim] is known for creative storytelling, acid humor, and engaging storytelling for adults. Starting at the end of October, through the pay-TV service, fans will have 24-hour access to a robust content offering that includes iconic animations that have gained the attention of passionate fans around the world. In addition, it will have exclusive content with animated stories of heroes and villains of the DC franchise; the Toonami block, with exciting anime that is gaining more and more popularity among Latin American fans; and the entire Warner Play universe, with the main gameplays, and the latest developments in the world of electronic games, and geek culture.
“At Warner Bros. Discovery we are constantly working to connect with consumers in Latin America with new proposals that accompany the evolution of the audience and bring us closer to what this audience is passionate about and considers relevant,” said Vera Buzanello, Country Manager of Brazil and Head of Distribution of Warner Bros. Discovery for Latin America. “With [adult swim], we strengthen our pay-TV offering with a robust proposition that will add a lot of value to our brand portfolio,” he concluded.
“[Adult Swim] is a brand that has been expanding globally with great strength, driven by creative and high-quality content, with new trends in animation, and disruptive programming aimed at adult audiences. Having a completely new space dedicated to this type of content allows us to offer Latin American fans the best in terms of animation, with creative and innovative stories and acclaimed productions throughout the digital ecosystem for the Latin American audience, “reinforces Pablo Zuccarino, Senior Vice President & General Manager for Kids & Animation of Warner Bros. Discovery, Latin America.
This story is still developing and we have reached out to Warner Bros. Discovery LATAM PR for more information and will update this article once we learn anything new.